Memo Audience Analysis Essay Example | Topics and Well Written Essays - 500 words

Memo Audience Analysis - Essay Example They have the responsibility of steering the business in China to profitability. This group of individuals are quite aware that consumption trends do vary according to the population. However, it may not be clear to them how the market situation for soft drinks in China is. The presentation will endeavour to provide meaningful insight into the market situation in China and the factors that influences consumption among the Chinese. Another consideration to be made is that executives understand in general that there are business regulations in China but may not know them precisely. Doing business in China especially for a foreign company attracts regulations that are variant from the regulations from a company from the country. Therefore, the executives should be made aware of the production regulations, tax obligations and other business policies that applies to an international company doing business in China. The primary audience, which comprises of the business executives, are obliged to get the information and then pass it over to the junior staff and other colleagues not represented during the presentation. Their education background and experience provides a good platform for effective use of the information passed over to them. Their perception towards the information is contributed by the view that they will need to thoroughly understand the market since they already know that every market has its own dynamics. The executives will definitely respond positively towards the information because it is in their interest to go out into China and use the knowledge that they have acquired. Their expectation is that they will be able to get as much information as possible that will help them to get all the questions that they have answered. Their prior experience solidifies their confidence and strengthens their capacity to sit back and read the presentation for more insight. However, it is apparent that based on their experiences there are