Writing a Marketing Strategic plan for the Light bulb Essay

Writing a Marketing Strategic plan for the Light bulb - Essay representativeAccording to them these bulbs are capable to produce light which is equivalent to 40 watt in postdescent bulbs. level(p) though this light is with lesser consumption of power, the led bulb manufacturing companies in North America are in a hurry to find solutions to reduce the heat emitting from every led bulbs during their lighting process. If such(prenominal) bulbs are made available in the market, their expected price volition be nearly $60. just reputed bulb manufacturing firms have proposal to reduce the price of such bulbs and make them available at price $30 or $20 if their product gets movement in the market.( Alex, Wilson,May.2010) Apart from reducing the price of their products every last(predicate) reputed firms intention is to introduce sophisticated technologies in the manufacturing process and develop an image in the minds of consumers.The light line of business in North America is highly competitive. Hence the strategies should be in such a look to cope up with the prevailing competition in the global market. No business men can fool the customers for a fairly long time. Hence the products institution in the market must be able to secure confidence from the side of customers. The confidence of customers has some key roles regarding the good movement of the launching products. Hence, once they could gain confidence from the customers, they need not turn back afterwards. so the resources introducing must be able to develop confidence among the customers. Nowadays the customers have tendencies to go beyond products which are environmental friendly.( Alex, Wilson May.2010) Thus in the case of bulb business people prefer economic bulbs which can emit minimal quantity of heat. Certain other bulb contains mercury and during the lighting process of these bulbs mercury vapors will be spreading in the atmosphere. Since mercury vapors are toxic the customers will not take such bulbs since they are not environmental friendly. Hence